Analytics Solutions.

Analytics Solutions

Project Description

CapB helps businesses to go beyond the customary approaches to data and its management. CapB helps enterprises to cope with the high volume and velocity of real-time structured and unstructured data in different formats.CapB’s Analytics and Information Management Technologies are critical enablers to outperform.

In our experience, effective business analytics requires three powerful engines: deep industry knowledge, broad functional capabilities and a high degree of technical sophistication. Our experienced industry specialists can help clients identify which questions matter and where to find the answers. We focus on delivering “right fit” analytics that match statistical and analytic techniques to the job at hand, avoiding both overpowered solutions that waste time and money and underpowered solutions that can miss important insights.
Our services include:
Business Analytics – that empowers organizations with actionable insights across aspects concerning their customers, products and services.
Business Intelligence and Performance Management – that enables businesses to improve operational efficiencies and drive transformation and change management initiatives.
Information Management – that provides a competitive edge through improved management of information and lowers business risk.
Services offered are across:
Advisory analytics: Targeted acumen for determining game-changing strategies.
Transformational analytics: Inclusive solutions for affecting operations broadly.
Managed analytics: Hosted platforms enabling persistent attention on your core business.
Subscription analytics: Insights where and when you need them, using supplemental data or models

Predictive Analytics services assists Fortune 1000 companies in establishing and executing high value analytics projects…. from establishing a Predictive Analytics Strategy to executing Predictive Analytics projects.Our Predictive Analytics Practice mines your customer and operational data sources to facilitate new business insights. We achieve this through the use of advanced Data Mining tools and techniques that harness the unique power of your data. As examples of our services, we have deployed predictive analytics solutions in the following areas:

Predictive Analytic Modeling:

  • Customer behavior predictive analytics modeling
  • Association and correlation relationships for cross-marketing and new product offerings
  • Prediction scores for existing and future customers
  • Advanced segmentation analysis

Our services focus on delivering Predictive Analytics solutions to Financial Services, Healthcare and High Technology Industries with the goal of improving business performance. We help our clients formulate effective modeling and analytics strategies, select the right technologies and then train the organization to effectively use the new toolset. We bring together expertise and best practices in predictive analytics modeling, decision support, business strategy, decision management and model implementation. We offer services in the following areas:
Decision Support Methodologies:

  • Strategic Analysis
  • Decision Frameworks
  • Implementation Planning

In general, our clients utilize our services to increase their customer focus, reposition products,manage complexity, analyze operations and improve customer relationships.

Big Data analytics helps organizations to gain new sources of insight from new sources of data. With the growth of structured, unstructured, and semi-structured data there is numerous sources and ways to drive improvements in customer engagement, process performance, and strategic decision-making.
CapB’s core goal in Big Data is in putting the value of Big Data in the hands of all decision makers.
Key CapB capabilities for Big Data Analytics:

  • All relevant data: Access, integration, and cleaning of sources of data as varied as Hadoop (including Cloudera & MapR) or NoSQL (MongoDB) and Excel or Teradata
  • Fastest Platforms to build analytics: Sophisticated but accessible predictive and spatial tools, combined in a simple, workflow design environment
  • Simple sharing of Big Data analytics: Single click sharing of analytic applications that can be used by any decision maker

Apache Hadoop is at the core of the Big Data revolution. Vendors such as Cloudera, MapR, and Hortonworks have taken this open source software that enables distributed parallel processing of huge amounts of data, and included important data management and support capabilities.
Through a Hive (the SQL query layer available for Hadoop) connector, CapB provides a unique approach to accessing and analyzing Big Data. This connector allows data artisans to query Hadoop data using either SQL or HQL (Hive Query language), and then integrate that data with any other data source to build exactly the data set needed for analysis.
Key CapB capabilities for Hadoop Analytics:

  • All relevant data: Access, integration, and cleaning of sources of data as varied as Hadoop (including Cloudera & MapR) or NoSQL (MongoDB) and Excel or Teradata
  • Fastest Platforms to build analytics: Sophisticated but accessible predictive and spatial tools, combined in a simple, workflow design environment
  • Simple sharing of Big Data analytics: Single click sharing of analytic applications that can be used by any decision maker

Majority of organizations today have a deep visibility into the past, thanks to traditional Business Intelligence (BI) tools that analyze the historical performance with deep integration of the R statistics and predictive language, offers a way to bridge these two worlds of ease of use and sophisticated predictive analytics.
CapB provides custom predictive tools, built using R, that can simply integrate into analytic applications ;Single click sharing of analytic applications, making easy to get accessible predictive analytics in the hands of decision makers.

Tableau puts the power of visual analytics into the hands of everyone. However, business and data analysts using Tableau are often forced to rely on support from others to build the analytic dataset they want.
CapB collects, blends, and enrich data from a full range of sources, and automatically get it ready for visualization in Tableau…. Provides data analytical context by providing statistical, predictive, and deep geo-spatial analytics.

Netezza simplifies analytics for companies drowning in data and struggling to find the processing speed and power to analyze and understand what it all meant. As a data warehouse appliance, Netezza combines storage, processing, database and analytics into a single system that delivers high the performance, at lower cost and minimal power of other approaches.
CapB consultants can provide a framework for a rapid and efficient induction of Netezza technology into the customer’s environment. Their primary objective is to extend support and guidance to the customer during the initial phase of the adoption or implementation lifecycle.
Our consultants have significant experience in:

  • Intelligent query streaming design of Netezza
  • Post installation deployment and usage of the Netezza Performance Server system
  • Netezza System and Database Administration
  • Effective migration of legacy data from other databases into the NPS system
  • Backup and recovery procedures
  • Using various Netezza utilities and UDX functionalities
  • Integration of Netezza on existing third party BI environments

Unica software helps businesses increase revenues and improve the efficiency and measurability of their marketing operations. Unica’s Affinium product suite gives marketing organizations a complete set of robust capabilities for planning, budgeting, executing and measuring their brand, relationship
and internet marketing campaigns.
CapB is ready to assist its clients with the many facets of Unica solutions:

  • Unica implementation services
  • Unica solutions upgrade
  • Unica solutions optimization
  • Marketing best practices to fully leverage Unica solutions
  • Unica solutions support and coaching to end users and IT support personnel
  • Unica solutions integration with 3rd-party systems such as datamart, CRM solutions, and
    operational systems
  • Integration between IBM Coremetrics or IBM NetInsight with Unica solutions

The expertise of CapB can help you gain actionable insight from your web analytics. Leveraging and maximizing your web analytics helps you better target and serve your customers and ultimately improve your bottom line. We specialize in supporting IBM Coremetrics and IBM Unica NetInsight solutions and offer services for every phase of the analytics process:


  • Tagging — tag implementation and management for various web analytics solutions,including support for universal tagging, and to track custom online activity
  • Auditing — verification of current web analytics practices to ensure your data collection is correct and you’re maximizing your web resources.
  • KPIs and dashboards — based on your specific business needs, identification of key performance indexes (KPIs) and development of custom dashboards to monitor those KPIs
  • Alerts — development of automated alerts to stay on top analytics related events
  • Training — to maximize your web analytics tools and customer metrics
  • Mobile — custom analytics implemenation on mobile-friendly websites and mobile apps
  • EMM — integration with the IBM Unica suite of Enterprise Marketing Management (EMM) solutions to fully leverage company resources


  • Insight — providing deeper insight into your website users through segmentation, drilldowns, personas, click-stream analysis, statistical analysis, etc.
  • SEO — search engine optimization (SEO) to help improve the indexing and ranking of websites on search engines
  • Referrals — analysis of your website sources of traffic for lead generation, user profiling,and site optimization
  • Social Networking — use of tools to track and measure the impact of social networking on your websites and brands


  • Usability testing — measurement to ensure your websites provide a positive experience for
  • A/B and multi-variant testing — removing guesswork and improving conversion rates from content creation through objective testing of alternate designs


  • ROI — to put a value on online changes, return-on-investment (ROI) calculations of online initiatives like pay-per-click (PPC) campaigns
  • Campaigns — carefully measuring campaign conversions to properly identify and act on what works well and what doesn’t

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